Esikhathini samanje sedijithali, ukunyuswa komkhiqizo okusebenzayo nge-Google kuyingxenye ebalulekile.Uma ungumkhiqizo wenkomishi yamanzi, nazi ezinye iziphakamiso ezingakusiza uzuze ukukhuthazwa okunembile kwemikhiqizo yenkomishi yamanzi endawenikazi ye-Google:
1. I-Google Advertising:
a.Ukukhangisa kokusesha: Sebenzisa umsebenzi wokukhangisa wokusesha we-Google Ads ukuze ubonise izikhangiso zenkomishi yamanzi ngokusekelwe kumagama angukhiye okusesha abasebenzisi.Sebenzisa amagama angukhiye afanayo kanye namagama angukhiye anomsila omfushane ukuze uqiniseke ukuthi izikhangiso zakho zingafinyelela ngempumelelo izethameli zakho lapho abasebenzisi besesha.
b.Bonisa ukukhangisa: Bonisa izikhangiso zamabhodlela amanzi kumawebhusayithi ahlobene ngenethiwekhi yokukhangisa eboniswayo ye-Google.Lungiselela ubuciko bokukhangisa ukuze uhehe izethameli eziqondiwe futhi wandise ukuvezwa komkhiqizo.
2. I-Google Merchant Center:
a.Ukulungiselelwa kwedatha yomkhiqizo: Lungiselela idatha yomkhiqizo wamabhodlela amanzi ku-Google Merchant Center, okuhlanganisa izincazelo ezicacile zomkhiqizo, izithombe zekhwalithi ephezulu kanye nolwazi lwamanani olunembile.Lokhu kuzothuthukisa ukuboniswa kwamabhodlela amanzi ku-Google Shopping.
b.Izikhangiso zokuthenga: Ihlanganiswe ne-Google Merchant Center, misa izikhangiso zokuthenga ukuze uvumele abasebenzisi ukuthi baqonde imikhiqizo ngezithombe, izintengo, ukubuyekezwa nolunye ulwazi, futhi bathuthukise ukuzethemba kwabo ezinqumweni zokuthenga.
3. I-Google Bhizinisi Lami:
a.Qedela ulwazi lwebhizinisi: Gcwalisa ulwazi lwebhizinisi lomkhiqizo wenkomishi yamanzi ku-Google Bhizinisi Lami, okuhlanganisa ikheli, imininingwane yokuxhumana, amahora ebhizinisi, njll. Lokhu kusiza ukukhulisa ukubonakala komkhiqizo wakho ekuseshweni kwasendaweni futhi kuhehe abangaba amakhasimende aseduze.
b.Ukuphathwa kokuhlola komsebenzisi: Khuthaza abasebenzisi ukuthi bashiye ukuhlolwa kwezinkomishi zamanzi ku-Google Bhizinisi Lami.Ukubuyekezwa okuhle kuzothuthukisa isithunzi somkhiqizo futhi kukhuthaze abasebenzisi abaningi ukuthi benze izinqumo zokuthenga.
4. Ukwenza ngcono kwe-SEO:
a.Ukulungiselelwa kwewebhusayithi: Qinisekisa ukuthi iwebhusayithi yomkhiqizo webhodlela lamanzi iba phezulu emiphumeleni yosesho ye-Google.Sebenzisa amagama angukhiye afanelekile, okuqukethwe kwekhwalithi ephezulu, nolwazi lomsebenzisi olunobungane ukuze uthuthukise ukusebenza kwe-SEO kuwebhusayithi yakho.
b.Ukwakhiwa kwesixhumanisi sangaphakathi: Yakha isakhiwo esihle sesixhumanisi sangaphakathi ngaphakathi kwewebhusayithi ukuze uqondise abasebenzisi ukuze baphequlule imikhiqizo ehlobene kakhulu futhi bathuthukise igunya eliphelele lewebhusayithi.
5. Ukuhlaziywa nokulungiswa kwedatha:
a.Ukulandelela ukuguqulwa: Sebenzisa amathuluzi afana ne-Google Analytics ukuze ulandelele ukuziphatha komsebenzisi kuwebhusayithi, uhlaziye izindlela zokuguqula eziyinhloko, uqonde ukuziphatha kokuthenga komsebenzisi, futhi ulungiselele ukukhangisa namasu ewebhusayithi.
b.Ukuhlola kwe-A/B: Yenza ukuhlolwa kwe-A/B kwabakhangisi bokukhangisa, amagama angukhiye nezici zewebhusayithi ukuze uthole isu lephromoshini elisebenza kahle kakhulu futhi uthuthukise umphumela wokuphromotha ngokuqhubekayo.
Ukuphromotha ngempumelelo imikhiqizo yenkomishi yamanzi nge-Google kungafinyelela ukusetshenziswa okunembayo kwezinsiza zokukhangisa, kuthuthukise ukuqwashisa ngomkhiqizo nezinga lokuguqulwa kokuthengisa.Ukuthuthukisa ngokuqhubekayo amasu okuphromotha nokuwalungisa ngokusekelwe ekuhlaziyweni kwedatha kuzosiza ukuzuza impumelelo enkulu emakethe encintisana kakhulu.
Isikhathi sokuthumela: Feb-06-2024