Isihloko sanamuhla sibhalwe ngemicabango.Lokhu okuqukethwe kungase kungabi nentshisekelo enkulu kubangani abaningi, kodwa kuzoba nenani elithile kubasebenzi basembonini yenkomishi yamanzi, ikakhulukazi abasebenza ekuthengisweni kwe-e-commerce yesimanje kwezinkomishi zamanzi.
Ngokuqhathanisa amafekthri amaningi, okuhlanganisa ukuqhathaniswa kwezimo zokusebenza kwezimboni zethu, sithole ukuthi ukuqedwa ngokuphelele komkhiqizo owodwa noma eminingi kuthintwa kakhulu imakethe.Njengezidingo zansuku zonke, izinkomishi zamanzi ngokwazo ziyizimpahla zabathengi ezihamba ngokushesha.Izimpahla zabathengi ezihamba ngokushesha zinesici esivamile: ukuncintisana kwezimakethe eziphezulu kanye nemikhiqizo eminingi efanayo.Kulokhu, izibuyekezo zomkhiqizo zizoshesha futhi ubude besikhathi sempilo yemakethe yomkhiqizo buzoba bufushane ngokuhambisanayo., imikhiqizo eminingi isinemakethe isikhathi esingangonyaka, kodwa yashabalala ngokushesha emakethe ngenxa yokungadayisi kahle.Ngokwezibalo ezingaphelele, kusukela ekupheleni kuka-2022, kuzoba nezinkampani ezingaphezu kuka-9,000 ezibambe iqhaza ekukhiqizeni nasekuthengisweni kwemikhiqizo ehlobene nenkomishi namabhodwe eChina.Lokhu akubandakanyi lezo zinkampani ezihweba nokuthengisa nge-e-commerce.Kodwa imikhiqizo yenkomishi nebhodwe akuyona Inkampani kuphela ethengisa imikhiqizo.Phakathi kwezinkampani ezingaphezu kuka-9,000, izinkampani zezimboni nezohwebo zenza ngaphezu kwama-60%.Okunye kubalwa izimboni ezibhekele ukucubungula nokukhiqiza kuphela kanye nezinkampani ezisebenza ngokudayisa izinkomishi namabhodwe.
Kuyo yonke imakethe enkulu, kungashiwo ukuthi ukubuyekezwa kanye nokuphindaphinda kwemikhiqizo yenkomishi yamanzi kuyashintsha nsuku zonke.Nakuba izinkomishi zamanzi zingaqediwe nsuku zonke futhi zingasangeni emakethe, imvamisa yokuqeda isaphezulu impela.Nokho, kumabhizinisi, ikakhulukazi lawo ahlanganisa izimboni nezohwebo, ukuqedwa komkhiqizo kuncike kakhulu ekuhleleni izimakethe zenkampani kanye nesibindi senkampani sokwethula imikhiqizo emisha.
Uma kuziwa ekuhleleni imakethe yenkampani, ngikholwa ukuthi abangani abaningi bangakuqonda, kodwa uma kuziwa esibinzeni sokwethula izinto ezintsha, abangani abaningi bangase bangaqondi ngokugcwele.Lokhu kudinga inkomishi yamanzi ukuthi idalwe kusukela ekuqaleni, nokuthi kufanele ipholishwe kangaki kusukela ekukhulelweni kwayo kuze kuqalwe.Futhi ukhokhe izindleko zokuthuthukiswa okuphezulu ngaphambi nangemuva.Izinkampani eziningi zizokuthatha njengokubalulekile ngemva kokwenza umkhiqizo, zicabanga ukuthi inqobo nje uma zilawula ngokucophelela futhi zandisa ukusakazwa komphakathi, impilo yemakethe yomkhiqizo ohlolwe efekthri ingaba nemingcele.Eqinisweni, akunjalo.Lapho okulindelwe yimakethe komkhiqizo kuqhubeka nokwehla, khona-ke ukukhiqizwa okulandelayo kuzokwehla Izindleko ngeke zehle ngokulinganayo njengoba isikhathi sihamba, kodwa zizokhuphuka ngenxa yezinkinga ezinjengokuvikela isikhunta, ukunakekela okokusebenza, kanye nekhono lokukhiqiza elinganele.Kodwa-ke, noma ngabe abaqhubi bebhizinisi abaningi basiqonda lesi simo, bangase bangabi nesibindi sokuqeda umkhiqizo, ikakhulukazi njengefektri yomngane esiyibhale ekuqaleni esihlokweni eyaqeda ngokuphelele imikhiqizo yayo eminingi yangaphambili futhi yathuthukisa kabusha ukuze ihlinzekele imakethe.Umkhiqizo.
Eminyakeni yakamuva, ukuthengiswa kwe-e-commerce sekuvuthwe kakhulu, futhi ukuqoqwa kwedatha sekulula futhi kunembe kakhudlwana.Ngemuva kwezinyanga eziyi-18 zokuhlolwa kwemikhiqizo yenkomishi neyebhodwe, ngaphezu kuka-80% wemikhiqizo emisha izosuswa ngokwemvelo.Ngikubonile emakethe noma ezisekelweni ze-e-commerce, kodwa ukuthengisa kufiphele kakhulu.
Ngakho kuthatha isikhathi esingakanani ukuthi imboni yenkomishi yamanzi iqede umkhiqizo?Kumabhizinisi anohlelo lwesayensi nochungechunge lokuthengisa oluphelele, umjikelezo wokuqeda umkhiqizo uzoba phakathi kweminyaka engu-2-4.Kodwa-ke, kulawo mabhizinisi anezikhombisi-ndlela zokuthengisa ezingacacile kanye neziteshi zokuthengisa ezingaphelele, umjikelezo wokuqeda umkhiqizo uzoba iminyaka engu-2-4.Umjikelezo wokuqeda uncike kakhulu esimweni sengqondo kanye nemibono yomqhubi.
Isikhathi sokuthumela: Dec-27-2023